Sales Services
Demand Generation
Many businesses face the challenge of limited time and resources to successfully land high-quality leads. Our managed demand generation solution is meticulously designed to help your sales team expand your pipeline without increasing your headcount.
SDRs and LDRs
Our outsources sales services feature expert Sales Development Representatives (SDRs) and Lead Development Representatives (LDRs). Our SDRs focus on outbound lead generation, efficiently identifying and qualifying leads through strategic calls and emails. They play a crucial role in building a strong sales pipeline, allowing your sales team to focus on closing deals. Our LDRs excel at managing inbound leads generated from marketing efforts, carefully assessing each lead’s interest and readiness to buy, ensuring that only the most promising prospects are passed to the sales team for optimal conversion.
What is the Solution?
Many businesses face the challenge of limited time and resources to successfully land high-quality leads. SalesPond provides a complete outsourced sales solution designed to expand your pipeline and enhance your demand generation efforts without increasing headcount. Our dedicated SDRs and LDRs align seamlessly with your business profile and target market, integrating smoothly with your sales and marketing strategy. By leveraging our customised sales engagement platform, Podiem, each SDR and LDR can maximise opportunities to capture and promote qualified leads through automated interactions.
Maximising SalesPond's Expertise
Your SalesPond consultant is equipped to deliver a range of impactful results, including:
- Appointment Setting
- Lead Generation
- Lead Development / Nurturing
- Prospect / Client Follow-Up Activities
- LinkedIn Professional Campaigns
- Marketing Campaign Delivery and Follow-Up
- Audience / Delegate Registrations
- Building Opt-In Campaigns
Achievable Results
A standard part-time SDR solution (17.5 hours/week) typically yields 2-3 qualified leads per week. These include Sales Qualified Leads (SQLs) with booked appointments and Marketing Qualified Leads (MQLs) for nurturing with high potential. Results may vary based on factors such as market size, qualification criteria, pricing of your solutions, and monthly focus.
Account Executive & Business Development
In addition to our outsourced SDRs and LDRs, SalesPond offers Account Executive (AE) and Business Development (BD) services to further support your sales services and demand generation needs. Our Account Executives are experts in converting high-quality leads into valuable clients, providing a seamless transition from initial interest to deal closure. By managing the later stages of the sales process, they help maximise your team’s productivity and drive revenue growth.
Our Business Development services are designed to uncover new opportunities, nurture potential clients, and expand your market reach. Our team of experienced professionals focuses on identifying strategic partnerships and new market opportunities, which helps accelerate your lead generation and overall sales growth. By leveraging our outsourced sales services, you gain the advantage of a skilled team that can actively manage and develop business opportunities while ensuring your core sales team remains focused on closing deals.
These services are essential for businesses looking to optimise their demand generation and accelerate growth without the overhead of a full in-house sales team. With our Account Executives and BDRs, your company can effectively scale its sales operations, ensuring that no opportunity is missed and every lead is fully maximised.
Lead Generation (Pay-Per-Lead)
For businesses that work through partners or channels, SalesPond offers exceptional expertise in channel sales. We excel at fostering meaningful interactions and building strong pipelines within your target market. With a proven track record in partner development, we help enhance existing relationships and expand your network with new strategic alliances. Our goal is to empower your business to reach its objectives and drive sustainable growth through comprehensive channel sales support.
Effective Lead Generation Campaigns
The objective of a Lead Generation Campaign is to leverage our specialist team of SDRs to connect with your target prospects at the right touchpoints in their customer journey. By engaging in meaningful conversations with key decision-makers, we identify valuable sales opportunities for your business. Each lead is meticulously qualified to meet your target audience’s standards, typically classified as SQLs, using the Budget, Authority, Need, and Timeline (BANT) criteria. We then schedule qualified meetings directly into your calendar. Our PPL packages are also available for landing MQLs, opt-ins, and Sales Accepted Leads (SALs).
When to Leverage Lead Generation
Your SalesPond consultant is trained to deliver results across a range of activities including:
- Targeting a particular industry/ vertical
- Piloting a new geographical market
- Creating quick sales pipeline
- Ideal when you are looking for a fixed outcome
By default our PPL Packages are for SQL leads but we may be able to offer MQLs/ Opt Ins and SALs as well.
On Demand Services
Our On Demand services offer flexible, scalable sales and marketing support tailored to your specific needs. Whether you require temporary assistance during peak times or specialised expertise for a particular project, SalesPond provides high-quality resources to enhance your team’s capabilities and drive results.
Utilising On Demand Services
Our On Demand package is most effective for telemarketing campaigns or projects with a fixed budget. Rates are calculated as a fixed hourly fee per telemarketer, and services include training, supervision, call costs, and reporting. This solution offers a trained, qualified professional committing a minimum of 40 hours to your project. Our on-demand services are invaluable for:
- Data Cleansing and Verification
- Event Audience Acquisition and Follow-Up
What can you use it for?
This is a casual solution for when you and your team need to focus on a particular campaign or project and have a fixed budget with a telemarketing focus. Draw on our vast outbound experience of speaking with your target audience for a variety of projects.
- Data cleansing / verification
- Event audience acquisition/ follow up
Channel / Partner Activities
We specialise in enhancing your channel and partner relationships through strategic activities and targeted support. Our services are designed to drive meaningful engagement, foster strong partnerships, and boost sales performance. Leveraging our expertise and resources, we help you expand your network, optimise partner interactions, and achieve your business goals.
Optimising Partner Development
Our Partner Development model is a flexible, tailored program designed to assist your team in driving pipeline initiatives. You will be provided with an agreed ISR team that fits your business profile and target market. Your SalesPond representative is trained to deliver results across various activities, including:
- Introducing and explaining opportunities to prospects
- Asking relevant questions and gathering required information
- Conducting prospect and client follow-up activities
- Preparing emails and registering partners
- Running through onboarding processes
- Reporting on activities
Selecting the Correct Partner Program
The appropriate Channel Partner package depends on the number of partners in your existing network and the activities you wish to focus on. Our Partner Programs include:
- Identifying partners
- Recruiting and re-engaging partners in Australia and ASEAN
- Partner Maintenance (S.O.A.R)